CEO ADVISORY FOR PRIVATE MID-SIZED COMPANIES
Building Better CEOs. Building More Valuable Companies.
We help CEOs
avoid being OUTGROWN.
As the role, company or future changes, what made a CEO successful yesterday can become insufficient for what comes next.
Because companies evolve only as fast as their CEOs do, we help CEOs evolve as individuals and leaders, while strengthening their teams, businesses and governance as one interconnected system—so they can build more valuable companies.
CEO ADVISORY
FOR PRIVATE MID-SIZED COMPANIES
Building Better CEOs. Building More Valuable Companies.
We help CEOs being outgrown.
As the role, company or future changes, what made a CEO successful yesterday can become insufficient for what comes next.
Because companies evolve only as fast as their CEOs do, we help CEOs evolve as individuals and leaders, while strengthening their leadership teams, businesses and governance as one interconnected system—so they can build more valuable companies.
30 Years
Operating Experience
$2B+
Cumulative Revenue
50+
CEOs Advised
3
Organizations Led to #1
10+ Years
Leading CEO Advisory Groups
WHO WE HELP
CEOs at the Moments of Highest Risk of Being Outgrown
We work primarily with founders and CEOs of $5M–$500M, primarily privately held organizations, at the moments when the demands of the role, company, or future are changing fastest.
Different moments. One common risk.
Reality begins to outgrow how the CEO thinks, decides, leads, organizes, and governs—putting performance and, ultimately, enterprise value at risk.
HOW WE HELP
Stronger CEOs Build Stronger Companies
You and your company don't change separately. When the CEO gets clearer, the team, the business, and the board follow. Our approach works on all of it at once, through one relationship built for real results.
We Go Beyond Advice With the FIT Method™
Our proprietary FIT Method™ provides a disciplined way to move from insight to action. The goal is not more advice. It is better judgment, clearer priorities, and stronger execution. FACE REALITY: See the Whole CEO System™. IDENTIFY FOCUS: Choose the few priorities that matter most. TRANSFORM EXECUTION: Turn priorities into sustained performance.
We Integrate the Disciplines Through Integrated CEO Evolution™
Most advice is fragmented: a coach focuses on the person, a leadership advisor on the team, a consultant on the business, and a board advisor on governance. Integrated CEO Evolution™ combines coaching, mentorship, advisory, consulting, and education to strengthen the CEO and the enterprise together—and build more valuable companies.
We Focus on the Whole CEO System™
A CEO does not experience reality in separate compartments. The person. The CEO. The leadership team. The business. The board and governance. Each affects the others. Together, they form the Whole CEO System™—an interconnected system that shapes how the CEO leads, how the organization performs, and ultimately how enterprise value is created.
WHAT WE OFFER
A Three-Step Advisory Journey for Long-Term Value Creation
WHO WE ARE
Trusted in the CEO Room
Built on Operating Experience, Not Theory
Evolve & Grow is led by Erik Musalem, whose perspective has been shaped by three decades of operating leadership and years of confidential work with CEOs and senior executives facing consequential decisions.
His experience spans companies, industries, markets, boards, classrooms, and CEO peer environments—creating pattern recognition that helps connect leadership, organization, execution, governance, and enterprise value.
Erik Musalem | PhD, MBA
Founder & Principal Advisor
The Person
Trained in humanistic psychology and Buddhist meditation. He writes on leadership and meaningful living through The Work of Living, reaching what drives behaviour, not just the calendar.
The CEO
Trusted advisor to more than 50 CEOs and 100 executives, with over 1,000 confidential hours one to one. Vistage Chair, Columbia trained coach, ICF member.
The Team
More than 20 years building and leading high performing multicultural teams, in organizations of 400 people and above. Certified in The Predictive Index.
The Business
PhD in Organizational Development and an MBA, with executive education at INSEAD. Baldrige trained, advisory work with Stanford SEED, and a decade of P&L ownership behind the theory.
The Board
Serves on boards to help leaders think clearly, make faster, higher-quality decisions, and build long-term value.
Experience across every dimension of the CEO
The Check-Up assesses you across five dimensions. These are the five he has spent his career inside.
WHO WE HAVE SUPPORTED
Some of our Current & Past Collaborations
WHAT CEOs SAY
The strongest proof of advisory work is what changes for the CEOs who experience it.
"The level of insight he brings to the table is unlike any other advisor I have met. I watched him lead other CEOs to new avenues for growth within their companies, with a method and tools that let them discover the path on their own."
Nicole Tai
CEO, Pacific Reclaimed Lumber & Supply
"Erik helped me understand where I was coming from and where I was going, what to focus on, and what steps to take. He combines strategic and practical advice like no other."
Mario Muniz
General Manager, IQVIA North Latin America
“Erik Musalem is an exceptional instructor and mentor whose impact on small business owners is truly remarkable. What really makes Erik stand out is his profound ability to inspire and motivate small business owners with his exceptional commitment and inspirational presence."
Fred Bekele
CEO, Convenient Parking
NEXT STEP
Start With a Clearer View
The CEO FITness Pulse™ gives you a fast, objective snapshot of where you and your business may be getting stretched.
In a few minutes, you assess five areas:
-
The Person.
-
The CEO.
-
The Leadership Team.
-
The Business.
-
The Board.
You receive a concise CEO FITness Snapshot highlighting key strengths, risks, and priorities—followed by a 60-minute advisory conversation to interpret what matters most.
No long report. No obligation. Just a sharper view of reality.
See where you stand before deciding what to do next.
NEXT STEP
Start With a Clearer View
The Free CEO FITness Pulse™ gives you a fast, objective snapshot of where you and your business may be getting stretched.
In a few minutes, you assess five areas:
-
The Person.
-
The CEO.
-
The Leadership Team.
-
The Business.
-
The Board.
You receive a concise CEO FITness Snapshot highlighting key strengths, risks, and priorities—followed by a 60-minute advisory conversation to interpret what matters most.
No long report. No obligation. Just a sharper view of reality.
See where you stand before deciding what to do next.